Payne: Hearty Chevy Silverado serves meat and potatoes

Posted by Talbot Payne on September 6, 2018

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I love the pickup wars for the same reason I love muscle car bouts. Both are uniquely American segments boasting big engines, big capability, and Big Three automakers clawing at each other to be King of the Hill.

The Battle of Muscle has been white hot in recent years as General Motors, Ford and Fiat-Chrysler introduced their latest weapons — Chevy Camaro, Ford Mustang and Dodge Challenger — boasting state-of-the-art performance. The three brands bring unique talents and flag-waving partisans scream themselves hoarse urging them on. Crossing sides is a traitorous act — the partisan divide makes D.C. politics look like tiddlywinks.

Camaro partisans cheer their warrior’s handling, Mustang fans adore their gorgeous-styling, and Challenger faithful recite Herculean horsepower figures. When the armies clash and the V-8s roar, you can hear them for miles. They are light infantry compared to pickup battles.

The Truck Wars are far more consequential because, with millions of sales at stake, they are the core moneymakers of Detroit’s Three. Tens of thousands of standard pickups are sold every year to company fleets, flooding the landscape with worker ants doing the daily essentials of American commerce: building, landscaping, towing.

With this summer’s introduction of the long-awaited 2019 Chevy Silverado pickup, the truckmakers — like their muscle car cousins — have finally lined up their state-of-the-art steeds.

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